Corporate Philosophy

Corporate Philosophy

Our aim is be the leading steel trade service provider in the GCC, Asia and Africa, by linking producers and consumers of steel through efficient and reliable communication and supply lines.

We plan to continue to expand our business prospects while meeting the challenges of the new century, via exceptional client relations, marketing, shipping, logistics and finance practices.

We work to meet our goals by fully utilizing the vast knowledge that our senior management and experienced team have acquired in the steel-related industry to pursue the creation of value-added distribution in the steel business.

The cornerstones of our value system are based on achieving the highest ethical standards, maintaining strong customer focus and providing challenging and rewarding opportunities for our employees. We will achieve this by focusing on:

  • Independence: By being objective, we get the best deals for our business partners.
  • Transparency: We foster open, collaborative relationships built on trust.
  • Integrity: Once we’ve made a commitment, we stand by it.
  • Competence: We deliver results and strive for continuous improvement.